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Water swindlers took the public for billions by selling tap water as bottled water, but its been going on for years, and up to 40% of  bottled water is and has always been tap water, according to the NRDC report.

bullet Pepsi says Aquafina is tap water
27 July 2007 - By Jeffrey Wolf - 9news.com

NEW YORK (CNN) - Pepsi-Cola announced Friday that the labels of its Aquafina brand bottled water will be changed to make it clear the product is tap water.

The new bottles will say, "The Aquafina in this bottle is purified water that originates from a public water source," or something similar, Pepsi-Cola North America spokeswoman Nicole Bradley told CNN.

The bottles are currently labeled: "Bottled at the source P.W.S." Americans spent about $2.17 billion on Aquafina last year, according to Beverage Digest, an independent company that tracks the global beverage industry. The U.S. bottled water business in 2006 totaled roughly $15 billion, it said.

No timetable was available for when customers will see the label change on store shelves, another Pepsi spokeswoman, Michelle Naughton, told CNN.

Pepsi released a statement saying: "If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do."
bullet Comment: It was reasonable to disclose that information before making billions of dollars in profits.

Coca-Cola does not have plans to change the labeling on its Dasani brand bottled water, a company spokesman told CNN, despite the fact the water also comes from a public water supply.

Dasani's U.S. sales totaled approximately $1.89 billion in 2006, according to Beverage Digest calculations.
bullet Comment: See bottled water pH reports

Nestle also has announced it will be changing the bottles of its All Nestle Pure Life Purified Drinking Water to "identify the source of the water, whether it's from a municipal supply or ground-water well source."

That change "will be showing up on labels this year and is expected to be on all of these labels by the end of the first quarter of 2008," the company said in a written statement.

Nestle has not decided what the new labels will say exactly, a spokesman told CNN.
bullet Comment: Dasani has been banned in some countries.

All Nestle Pure Life Purified Drinking Water sales in the U.S. totaled $1.17 billion in 2006, Beverage Digest reports, a large portion of Nestle Water North America's total U.S. sales of $3.57 billion for the year, reported by Nestle.

Corporate Accountability International - which describes its work as challenging "irresponsible and dangerous corporate actions around the world" - has been pushing for this change for months with its nationwide "Think Outside the Bottle" campaign, said spokeswoman Deborah Lapidus.

Its aim was "to challenge the marketing muscle of the bottled water corporations and to galvanize support for our public water systems around the country," she said. The campaign focused on Nestle, Coca-Cola and Pepsi.

According to a 1999 report by National Resource Defense Council, an environmental advocacy group based in Washington, "about one-fourth of bottled water is bottled tap water [and by some accounts, as much as 40 percent is derived from tap water] - sometimes with additional treatment, sometimes not."

Shares of Pepsi (down $1.18 to $65.66, Charts, Fortune 500) closed down 1.7 percent to $65.66 on the New York Stock Exchange, while shares of rival Coke (down $0.70 to $52.28, Charts, Fortune 500) closed down 1.3 percent to $52.28.

(Copyright CNN. All rights reserved.)
 
bullet Comment: When it comes to the public health, share holders know they are not a factor until someone comes along and reprimands them after they have already committed the crime, and will pay no fine, and serve no time. Obviously, this part of the system is broken. With the current laws, it is legal to bribe, lie, and cheat. All these companies who did not disclose the truth are still free to manipulate the public by mass filtering the last remaining water without oversight and full disclosure.
Editor: R. Mark Sink


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Messages From Earth

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"Any political and economic system that does not operate in accordance with the three basic laws of ecology is doomed to failure. These laws are (1) The law of diversity, (2) the law of interdependence and (3) The law of finite resources." - Captain Paul Wilson [ link ]

"If you can convince them that one person owns all the land, then they don’t have access to the land which means they don’t have access to food, clothing and shelter, which means they don’t have access to self sufficiency, which means they have to go to work for you. It’s really very simple." - Derrick Jensen [ link ]



Living on the Lost Planet

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PLANET EATERS: CHAIN REACTIONS, BLACK HOLES, CLIMATE CHANGE AND EXISTENTIALIST PHILOSOPHY

Read a synopsis of the first 5 hours in the series Planet Earth. Read more
 

On the dark side of human nature.. [PDF]




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