U.S. influence has been slipping globally, diminished by a bellicose foreign policy, the rapidly dropping clout of the dollar and the quicksand of Iraq. But nowhere are Americans feeling this shrinking global presence more than in the realm of their safety from consumer products that can cause innumerous life-threatening health problems.

Once, 30 years ago, the United States was the leader on environmental protection. What we did in America -- creating the EPA, passing laws regulating chemicals -- was followed by the rest of the world. The Toxic Substances Control Act was our law. It was the first in the world to address the potential health dangers from chemicals. But it included a massive loophole: Any chemical already on the market as of 1981 did not have to undergo any testing for its effects on human health or the environment.

The result: Some 30 years later, 90 percent of the chemicals on the market today -- some 65,000 substances -- have never been assessed for their toxicity.

Over the intervening 26 years, our laws have not kept up with the exponential increase in scientific knowledge of chemicals' effects on the human body. But the rest of the world is moving ahead. Those moves are being led by the European Union, which now includes nearly 500 million people in 27 countries -- a market far larger than the United States.

Why did the EU make the changes? It's just good business. They are looking at the billions of dollars in costs to public health triggered by exposure to toxic chemicals. They did the math. It's cheaper to act before the problem worsens. They are taking a preventative stance, while the United States remains complacent with the status quo.

Take toys, for example: the Europeans responded to a growing body of evidence suggesting that a plastic additive called phthalates may contribute to decreased production of testosterone in infant boys by banning the substance from use in products aimed at children under the age of 3. Much of the evidence used by the Europeans to make that decision came from American scientists, some of whom have been supported in their research by our own EPA. But no one in the U.S. government has been willing to listen.

The result: Toys are manufactured in China without phthalates for export to the European Union and with phthalates for export to the United States. European manufacturers have found far less toxic alternatives, and European kids have as many plastic animals and other goofy playthings as their American counterparts.

Another example, cosmetics: No independent body anywhere in the United States independently assesses the safety of ingredients used in cosmetics. Who knew how many carcinogenic, mutagenic and reproductive system inhibitors are included in cosmetics? Now we know, because the Europeans have published a "negative" list banning such substances from cosmetics now sold in Europe. And not just Europe: increasing numbers of emerging economies, like Korea and Brazil, are beginning to look to Brussels, capitol of the EU, and not Washington for guidance on how to address such potential hazards.

Altogether, America's bluff is being called: The world's other major economy is showing that safety and financial success are not mutually exclusive. Indeed, at a time of rising environmental sensitivity in the marketplace, many of these "greener" businesses are now posing a competitive challenge to U.S. producers. The first candidate to realize that this issue strikes directly at American's sense of safety and security will reap major benefits at the polls.

Mark Schapiro is the author of Exposed: The Toxic Chemistry of Everyday Products and What's at Stake for American Power (Chelsea Green, 2007).